This is Now On: I'm Julia Morton, and we are at the Miami Art Basel Art fair asking, "Why Buy Art?"

The simple answer is desire. Humans recognize beauty, and they desire it.

With my camera discreetly in hand, I wandered in and out of galleries that caught my eye.

Coming across a visitor captivated by some "thing" is oddly invigorating. You watch and can feel the desire. What is it about art that people fall in love with? Watch, and you'll see.